XXIO is part of the DUNLOP SPORTS CO. LTD family and brings the #1 golf brand in Japan to America. With a long standing tradition of premium golf clubs in Japan, Dunlop Sports is proud to announce the introduction of the XXIO brand to America. While American golfers may not be familiar with XXIO, the brand has had tremendous success in Japan and Korea.
XXIO Philosophy & Technology
At XXIO, their fundamental philosophy is to contribute to create enriched society thru offering high-quality, intriguing products and services to sport lovers around the globe that realizes "passion", "joy" and "fun".
In conducting business, they strive not only in pursuing honesty and integrity but also constantly taking action by considering the end users. They aim to continue functioning as a company that maintains the "trust" of all their stakeholders, such as society, consumers, shareholders, employees, etc.
Harnessing the power of supercomputers, they have developed technology that allows them to pause and analyze every detail of the most critical moment in the game: the instant of contact between the ball and the club. They call this high-tech digital simulation technology Digital Impact
The result of this Technology has been vital in developing many of the unique designs that they feel distinguish our products.